4 ms·
#11. The proper marketing can make even the most mediocre content irresistible. - turn prose into a list - target a specific audience - challenge them b
by edw519 16y ago
#11. The proper marketing can make even the most mediocre content irresistible.
- turn prose into a list
- target a specific audience
- challenge them by telling them they're doing something wrong
For example:
"Common Sense" --> "10 Simple Truths" --> "10 Simple Truths for Smart People" --> "10 Simple Truths Smart People Forget".
- lysium 16y agoBut it's good to be remembered of common sense, isn't it?
- patio11 16y agoCosmo copywriting: it works. (You could write a book on how playing on people's aspirations to be Smart People, 10X Engineers, etc etc works at getting their attention, too. It's almost as effective as "... That $DISFAVORED_OUTGROUP Doesn't Want You To Know")
- pavel_lishin 16y ago10 Simple Truths That'll Drive Him Crazy In Bed
- billybob 16y ago10 Things Smart People's Bosses Don't Want Them To Know
- scrrr 16y agoHm good point. In this fashion, how would you target say Concert Pianists or Firemen? And where would you post that link?
- noahc 16y agoI'll tackle the Firemen. You could do, "10 Things Your City Doesn't want you to know about funding" to score political points. You could also do "10 Products That Will Save your Life" to sell products. What I've seen on Facebook is that when one firefighter posts something relevant it either gets liked or copied by others. This is hugely powerful. So I'd try to get some firefighter to post it on Facebook. The other thing is that there are a ton of firefighter forums on the internet that you can register for and build a reputation up there. It all depends on what your goals are.
- deleted 16y ago[deleted]
- rdtsc 16y ago#11.1: Never believe your own marketing.
- sp332 16y agoYeah, eat your own dogfood but don't drink your own koolaid :-)
- whatrocks 16y agoIrresistible, and instantly forgettable. That's how we keep clicking on these articles, and how they keep getting written.