STRETCH also makes an appearance in one of the classic Alfred Bester (the writer, not the telepath) short stories: https://en.wikipedia.org/wiki/Something_Up_Th

STRETCH also makes an appearance in one of the classic Alfred Bester (the writer, not the telepath) short stories: https://en.wikipedia.org/wiki/Something_Up_There_Likes_Me https://en.wikipedia.org/wiki/Something_Up_There_Likes_Me Well worth a read if you can find it -- the Wikipedia summary is rather spoiler-y and doesn't capture the charm of the story. Mr. Bester worked in broadcast television at the time he wrote it and there is some amusing commentary about ad trends of the day.