Interestingly, one big manufacturer I worked with specifically avoided making their device a 'cessation aid' - something to help give up. You can think what you

Interestingly, one big manufacturer I worked with specifically avoided making their device a 'cessation aid' - something to help give up. You can think what you want about their motivation, but the explanation they gave is that if you are a cessation aid then you get into medical device territory and so hit a load of extra regulation.