The "greenwashing" reason has to be the saddest aspect in my opinion. It is one thing to try not to offend regressive fools as a part of your market - they are

The "greenwashing" reason has to be the saddest aspect in my opinion. It is one thing to try not to offend regressive fools as a part of your market - they are already part of the problem. Similarly trying to not look like a marketing gimmick is understandable given the typical marketing strategy of emphasizing something irrelevant when lacking in quality and really the fault of marketers jading people. But from those who want to help the environment? That is a sad combination of tall poppy syndrome and perfect the enemy of the good.