There is a notion of feature death with products but to improve retention you do need to keep shipping out new features so I disagree here. It feels like this

There is a notion of feature death with products but to improve retention you do need to keep shipping out new features so I disagree here. It feels like this article is piggybacking off the minimalism advocated in design schools. Minimalism is not the same thing as throwing out or ignoring features. How does the author reconcile their thesis with the fact that they're suggesting ignoring customer suggestions? The attitude of if it ain't broke don't fix it is really you asking to be crushed by a competitor. This said, the caveat here is when it comes to ideas. Better approaches to solving a problem are often simpler or more elegant, and require an out-of-the-box approach.