Individual decisions are not going to affect economic signals meaningfully. How many Brazillian ranchers stop clear-cutting if you or I go vegan? The impact o

Individual decisions are not going to affect economic signals meaningfully. How many Brazillian ranchers stop clear-cutting if you or I go vegan? The impact on their market is essentially immeasurable. In contrast, a state level policy can move the needle. If the rest of the world slaps a $10/kg tariff on Amazonian beef, their business collapses rapidly. Of course, then we get into unknown consequences where we don't know what they'll try next to salvage the wreckage of the industry.