There is some value in certain conditions for some of the items he has indicated. His most egregious error is thinking that no one is investigating or leveragi

There is some value in certain conditions for some of the items he has indicated. His most egregious error is thinking that no one is investigating or leveraging them. Generating specific taste profiles of fruits and vegetables based on inputs is fascinating and very real. What is being completely glossed over is the difficulty in creating a branded customer experience that permits any additional value to be extracted from the effort. For example, it's great you can make a tomato that has a unique taste, but most customers who purchase a tomato want it to taste like a traditional tomato, and those that don't really like the traditional taste of tomatoes aren't going to try it because they already dislike tomatoes.