Except that isn’t doing that either. The this here refers to “whereby innovations are silently enacted and kept from the rest of the industry” which is not sus

Except that isn’t doing that either. The this here refers to “whereby innovations are silently enacted and kept from the rest of the industry” which is not sustainability. Further, it calls this practice “secret sustainability” and the article itself encloses it in quotes indicating it’s using this term out of convenience, and that it’s not actually a precise term. The use of quotes around secret sustainability is the article explicitly pointing out that it does not consider this an accurate term, and is using it extremely loosely.