I'm not really a fan of Google to say the least, and there's been several bad moves by YouTube in the past but I'm generally wondering how anyone but Google and

I'm not really a fan of Google to say the least, and there's been several bad moves by YouTube in the past but I'm generally wondering how anyone but Google and a few other big players could run a site of that scale. They support 8k video. Anything being uploaded has to be transcoded to a dozen different formats and stored forever, immediately accessible. Even with the increased amount of ads today I cannot understand how this can ever make money considering the amount of resources required. So I'm generally fine with the amount of ads considering the quality of content I get in return. Whether those creators get properly treated is another question though, but apparently it's not painful enough for them to leave.