There's definitely truth to the point that consumers might suspect poorer quality when eco-friendly labels are present. When it comes to food, if I see two pro

There's definitely truth to the point that consumers might suspect poorer quality when eco-friendly labels are present. When it comes to food, if I see two products on the shelf that are identical except that one is labelled "50% less salt" or "lite", I immediately come to the inclusion that the "healthier" one compromises taste for healthiness, leading me to select the "regular" product. Because why have two separate products otherwise? Experience has definitely confirmed this for me. "Lite" pancake syrup (not maple) tastes noticeably worse than the regular stuff, and anything gluten-free that normally contains gluten, like bread, is typically disgusting in comparison to the normal product. (On the other hand, Cheerios cereal became gluten-free simply by changing the manufacturing or growing process to avoid cross-contamination, and that didn't bother me.)