If you don't mind, here is my personal angle: "In reality, great products do a whole lot, while providing a helpful, intuitive and somewhat shy interface. In t

If you don't mind, here is my personal angle: "In reality, great products do a whole lot, while providing a helpful, intuitive and somewhat shy interface. In this way, they allow to achieve solid results for complex problems in no time. Customers who are lucky enough to interact with such product at least once in their life often describe it as being simple and even magical. But do not let this fool you. Simplicity and magic do not equal to the lack of functions or settings. Great products get the job done. They do it in timely fashion. They do not brag. They do not ask you to sign in. The do not put you through myriads of advertising. They do not overcast nor crash customers' lives by their own egos. They just work."