This tends to be true in case of consumer products and tend to be not true in case of professional products. Google search is simple, Google AdWords is not, and

This tends to be true in case of consumer products and tend to be not true in case of professional products. Google search is simple, Google AdWords is not, and never was. You cannot create a professional 3D modeling software, photo editing software, IDE, video editing software without starting relatively complex. Professionals need to use quite a lot of sophisticated features to be productive. The learning curve is less of a concern in a professional setting. (I kind of know it because I have been working on a VR 3D modeler for a while. To create a professional-grade software the barrier to entry is quite high, so small developers try to create simple-to-use consumer, hobby-ist, products. I am creating a hobby-ist product, which is already much more complex than a consumer product.) If you look at reviews of the smaller products, the overwhelming majority of criticism is lack of features.