...which coincidentally is also where almost all the money is. The average computer user doesn't buy anything. They use whatever software they need for work (w

...which coincidentally is also where almost all the money is. The average computer user doesn't buy anything. They use whatever software they need for work (which is B2B by extension) and whatever came pre-installed on their machine. Even if you have a really simple app that's been designed to perfection and solves their exact problem, they will complain about paying more than a couple of dollars. Maybe if you have a "the user is the product" type of business, simple and focused is really the way to go. Otherwise, beware.