This is confusing. "Free Software" and "Free Software Movement" alludes to the original GPL and Stallman who manipulated copyright law to enforce his philosophy

This is confusing. "Free Software" and "Free Software Movement" alludes to the original GPL and Stallman who manipulated copyright law to enforce his philosophy on software (software freedom and all that jazz). This appears to be about web sites and business models and not software licensing. Not that I hold it against this guy, but when we don't all use these terms the same way it gets confusing.