>If you’re planning to start a company of some sort, don’t aim to sell goods. Your main focus should be to build a strong bridge between you and your desired cu

>If you’re planning to start a company of some sort, don’t aim to sell goods. Your main focus should be to build a strong bridge between you and your desired customer. To create a process of some sort that will offer ongoing benefits. In the new era, smart processes (imagine Uber and Spotify) will outwit single products. I am not so sure about this. Uber is bleeding money. Spotify, ended up in a world of trouble after Apple(a company known for making products) entered the streaming music business.