From http://www.phpfog.com/pricing http://www.phpfog.com/pricing: "We will provide simple one-click installations of some of the most popular PHP applications o

From http://www.phpfog.com/pricing http://www.phpfog.com/pricing: "We will provide simple one-click installations of some of the most popular PHP applications out there." I'd say that taking a 'Heroku clone' approach might work against them. Their biggest feature may be the ability to easily install and deploy pre-existing PHP products like Joomla, Drupal, vBulletin, etc. People that use these commercial PHP projects are likely to appreciate such a service for many reasons. In a way, they are capturing a lot of the value that cPanel offers.