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Sounds like a whole platform built for MLM type of commerce. Somebody you ostensibly trust and think you know just tries to sell you stuff.
by llarsson 7y ago
Sounds like a whole platform built for MLM type of commerce. Somebody you ostensibly trust and think you know just tries to sell you stuff.
- PakG1 7y agoSocial commerce would be different from MLM though. MLM has incentive to recruit salespeople and then profit off of the salespeople you recruit, usually several levels down. This creates immense pressure on those at the bottom, as their revenue potential is much more difficult to realize. China started heavily regulating MLM due to the social problems it was creating among a large populace that was only still just starting to develop their economy. M without the multiple levels (ML from MLM) is completely different and still feasible in this social setting.
- dragonsh 7y agoIn China Amway (called Anli in China) and Mary Kay generates over 40% of its global revenue. It's memebers actively promote and use WeChat and their relationship with personal friend for sale. All the live broadcaster use their friends network. Every conversation happening in WeChat or other messaging app is analyzed multiple times to figure out what could be sold to those people to generate profit. It becomes tiring when you can only see in everything one do someone is trying to sale something, be it taking taxi, trying to talk with your friends, watching movie, even when people sleep companies try to analyze their sleep and process the information to find what can be sold to that person.