Because they removed the requirement for "first click free" for paywalls https://support.google.com/news/publisher-center/answer/40543?hl=en https://support.go

Because they removed the requirement for "first click free" for paywalls https://support.google.com/news/publisher-center/answer/40543?hl=en https://support.google.com/news/publisher-center/answer/4054... So google is basically now offering you ads, paywall span and stock photo spam in their image results. Wonderful