I consider it the "Chuck Close" startup model. When Close started his portraiture, it was considered trite and boring, and there wasn't any competition in it. S

I consider it the "Chuck Close" startup model. When Close started his portraiture, it was considered trite and boring, and there wasn't any competition in it. Same reason Paul Sahre got famous off of gig posters and why they're passe today. Finding a dirty corner to turn into a thriving business is generally the best way to do anything, because it's simply against human nature to go against the grain in such a fundamental way. If you're really talented, there's less competition. And if you're not, a lower bar.