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I couldn't understand the article's logic. The restaurant owner didn't lose anything, actually Google help bring more ordering to them, except the owner don't n
by taobility 7y ago
I couldn't understand the article's logic. The restaurant owner didn't lose anything, actually Google help bring more ordering to them, except the owner don't need to worry about delivery.
- la_barba 7y agoFrom what I understand the restaurant listed themselves on Google's platform with contact information, and a link to their own ordering website, or a way to call for a meal pickup. Google inserted an indirection where the orders get placed via a third-party thus bypassing the restaurant without informing the restaurant. If the restaurant gets a lead via a delivery-app, they they pay a fee to the delivery app. Here they would have gotten an organic "free" lead, that was then converted into a paid lead because Google inserted a delivery-app between the user and the restaurant. And Google probably earns some coin along with the delivery app. Seems like Google wants to put a toll booth to monetize the action behind every search result. If I search for a toy and then buy a toy from a website, then Google wants money because they provided a "lead".
- lozenge 7y agoHow did Google bring them more orders? Perhaps people search for the restaurant by name and this button shows up?