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IIRC this tax law pretty much single handedly ended the Zima and wine cooler fad in the nineties, since it made those products financially unviable. They were p
by mustacheemperor 7y ago
IIRC this tax law pretty much single handedly ended the Zima and wine cooler fad in the nineties, since it made those products financially unviable. They were popular for a reason, so I share NYT’s sentiment on the white claw craze being practically overdue and your expectation it’s only the first of many packaged drinks like this.
- gojomo 7y agoThat doesn't sound right. I believe spirits have been higher-taxed than beer/wine, in most places, since long before the 90s. And, Zima, as a "malt beverage", would seem to have qualified for the same beer-like treatment as White Claw today.