Discovered recently that The Tour De France started as a small cycling race put together by the newspaper L’Auto as a way to raise awareness and increase circul

Discovered recently that The Tour De France started as a small cycling race put together by the newspaper L’Auto as a way to raise awareness and increase circulation. Six years after the launch of Le Tour, Italian sports paper, Gazzetta dello Sport organises the first Giro D’Italia and following their success Spanish paper Informaciones organises La Vuelta Ciclista a España. The three largest cycling stage races in the world today all began as “side projects” aimed at increasing circulation. Decided to write about it