One issue is that its difficult for companies or anybody to plan for the long term. 12 years ago no one had a smart phone. Internet shopping was rare. House pri

One issue is that its difficult for companies or anybody to plan for the long term. 12 years ago no one had a smart phone. Internet shopping was rare. House prices only went up. China was a trusted trading partner. How are you supposed to plan for the long term, when you can't even see what is going to change in the next 5 years? It makes sense to keep current customers happy and spend most of time planning for next year or two.