>price pain isn't actually enough to drive improvements in efficiency You have something reversed here. Hardware companies that make consumer devices are pump

>price pain isn't actually enough to drive improvements in efficiency You have something reversed here. Hardware companies that make consumer devices are pumping barrels of money in improving CPU power usage to enable longer battery life on mobile devices. Google, on the other hand, promotes insanely power-hungry neural nets as the future of computing, because that's the kind of future that gives them the deciding edge in the market.