There is no such thing as "free shipping". On a site where people rarely make any bulk purchases, adding shipping into the base price is the right thing to do.

There is no such thing as "free shipping". On a site where people rarely make any bulk purchases, adding shipping into the base price is the right thing to do. It's just behavioral economics. Case in point, I prefer "free shipping" despite being fully aware that it's not a real thing. Just because you're aware that's it bullshit doesn't mean it doesn't work on you.