> What are the biggest challenges you’ve faced? Finding customers > How did you tackle them? Marketing budget and plan. I know the whole bootstrap thing is i

> What are the biggest challenges you’ve faced? Finding customers > How did you tackle them? Marketing budget and plan. I know the whole bootstrap thing is in vogue but it's extraordinarily hard to do. You need to build a customer base big enough that word of mouth through social and SEO can take over, not the other way around. You can do it all yourself on a shoe string budget if you have the contacts but building the contacts to do that takes years. I think its often easier to find a market you can market too and then find a problem in that market, than it is to find a problem and then figure out how to market it.