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I don't see the logic in removing what made them unique and worth visiting for the sake of increasing revenue. To me, this seems like just one more example of h
by smolder 7y ago
I don't see the logic in removing what made them unique and worth visiting for the sake of increasing revenue. To me, this seems like just one more example of how relentless pursuit of growth destroys good things. IMHO they should have let Etsy stay as small as it needed to to maintain it's charm, and focused on building on other things, even another market place site, if they wanted more revenue.
- marcinzm 7y agoWho is they? Etsy managed to grow by taking on VC money which comes with strings attached. It then went public, to satisfy the VCs, which also comes with strings attached. Moreover, if not for VC money then they probably wouldn't have taken over the market compared to a better funded competitor. So, to me, the they here is the whole VC ecosystem.
- smolder 7y agoLeadership. I don't know if it was Etsy executives, hired strategists, or shareholders that prioritized growth of their marketplace over its quality, but it was, in retrospect, not a good way to handle the brand. The other possible ways they could have grown their company are innumerable even if they aren't obvious. You may be right it's the VCs that are to blame.