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> “Right now, customers add things to their cart and balk at shipping costs, then bounce from the site for good.“ lol... so the solution is to make customers b

by mlthoughts2018 7y ago

> “Right now, customers add things to their cart and balk at shipping costs, then bounce from the site for good.“ lol... so the solution is to make customers balk much earlier in the funnel when they see unreasonable base prices? And put (craft item, low volume) sellers in a terrible position to give up extremely important marginal revenue by not raising prices to fully offset shipping costs? Or else lose sales with dropoff in search placement (even if you’re the more relevant search result to satisfy a certain customer query)... Etsy just seems gassed for ideas.

Spivak 7y ago
You see a item on the page and think “I’m willing to pay that to have it.” Then you add it to your cart and see a large fee added and you are given a moments pause “Is this item really worth it?” and close the tab. For some goods cost hiding is good because there is a mental commitment that is made by getting to the check-out process and fees are an annoyance but not a deterrent. For Etsy they believe that cost hiding is bad because the number of people who would pass up an item at a higher initial price is less than the number who would put the item back on the second evaluation once the ‘price to own’ is known. Etsy is cost anchoring against their own interests.
- SmellyGeekBoy 7y ago
  > For some goods cost hiding is good because there is a mental commitment that is made by getting to the check-out process and fees are an annoyance but not a deterrent. Good for the seller, maybe. I'll give up on sites that do this and look elsewhere on principle, no matter how deep I am in the checkout process.
ineedasername 7y ago
Well, presumably they have the data on sell-through rates for people that add items to their carts & get free shipping compared to those that do not get free shipping. I sell on Etsy, and in my case my sales have gone up about 30% since the change, and it more than covers the shipping costs.

Spivak 7y ago

You see a item on the page and think “I’m willing to pay that to have it.” Then you add it to your cart and see a large fee added and you are given a moments pause “Is this item really worth it?” and close the tab. For some goods cost hiding is good because there is a mental commitment that is made by getting to the check-out process and fees are an annoyance but not a deterrent. For Etsy they believe that cost hiding is bad because the number of people who would pass up an item at a higher initial price is less than the number who would put the item back on the second evaluation once the ‘price to own’ is known. Etsy is cost anchoring against their own interests.

SmellyGeekBoy 7y ago
> For some goods cost hiding is good because there is a mental commitment that is made by getting to the check-out process and fees are an annoyance but not a deterrent. Good for the seller, maybe. I'll give up on sites that do this and look elsewhere on principle, no matter how deep I am in the checkout process.

ineedasername 7y ago

Well, presumably they have the data on sell-through rates for people that add items to their carts & get free shipping compared to those that do not get free shipping. I sell on Etsy, and in my case my sales have gone up about 30% since the change, and it more than covers the shipping costs.