> The popular sites earn more from repeat customers than from single-time customers. > What would it take to build a sustainable dating platform? Between "ear

> The popular sites earn more from repeat customers than from single-time customers. > What would it take to build a sustainable dating platform? Between "earning more" and "sustainable" there's is a broad spectrum of possibilities. I know from past experience that it's absolutely possible to skip many deliberate ways of "earning more" and still be sustainable (even highly profitable). Perhaps you won't conquer the market without shady tactics nowadays when competition is fierce, but you certainly don't have to screw your customers to be highly successful.