> The app usage analytics that Apple might have access to are spelled out here: https://developer.apple.com/app-store-connect/analytics/ https://developer.apple

> The app usage analytics that Apple might have access to are spelled out here: https://developer.apple.com/app-store-connect/analytics/ https://developer.apple.com/app-store-connect/analytics/ Those are the analytics they make available to the developer of an App, about that App. I see nothing there that indicates anything about what Apple collects for internal use. > And when did you _ever_ see iTunes run an A/B test? Generally speaking Apple is a very design- and engineering-driven company. > The larger "business" strategic moves, like creating Apple Pay when Venmo and Square Cash exist, or acquiring Beats to compete in music streaming, aren't likely to be well-informed by these high level metrics. Possibly not, but the smaller decisions about how to build that product almost certainly are. Even if they are not externally doing A/B testing, that doesn't mean they aren't using analytics to inform design decisions.