Reminds me of a tip I got from several business school professors. "Aim to take a large fraction of a small market rather than a small fraction of a large marke

Reminds me of a tip I got from several business school professors. "Aim to take a large fraction of a small market rather than a small fraction of a large market." Products get virally reinforced. If someone hears about it from one of their friends once, they'll forget about it. If they hear about it twice, they'll remember it. If they hear about it three times, they'll go check it out. With this in mind, it makes sense to start with a nucleus of customers small enough to maximize the chances of the third case happening.