I liken it to an organism. An organism is trying to stay in homeostasis. It's also either growing or decaying, though it mostly appears static. It's exactly as

I liken it to an organism. An organism is trying to stay in homeostasis. It's also either growing or decaying, though it mostly appears static. It's exactly as you say. Many aren't capable of identifying opportunities for optimization. Re: the organism metaphor - an organism can be relatively unhealthy and still survive. Some people are ultra-fit. Most are not. Some people really are quite unhealthy. The bar for survival is fairly low. Project that on to companies you can imagine the ultra fit being those companies whose managers can work together to identify opportunities for all the things they are aiming to optimize for and are able to optimize for more than just staying alive.