It's not a jab, it's seeing someone for who they really are. Facebook hasn't suddenly decided to play cupid out of the goodness of their heart, they now have a

It's not a jab, it's seeing someone for who they really are. Facebook hasn't suddenly decided to play cupid out of the goodness of their heart, they now have a system to effectively rank their user's social scores based on things like swipes and messages. Most of the Match.com apps do the same, but the scale of facebook puts most of them to shame. The fact is that they aren't offering a new way of dating, just a new way of gathering more valuable data on you. After all, who wants to waste time advertising to someone with no friends or influence when they can promote to the person getting swipes left and right.