This is a pretty well developed space but I would think there's opportunity in combining analytics and optimization (like the way optimizely combines building a

This is a pretty well developed space but I would think there's opportunity in combining analytics and optimization (like the way optimizely combines building and reading a/b tests, http://optimizely.com http://optimizely.com). A pure analytics tool will be a lot of reinventing the wheel, but theres still room for growth in terms of quickly turning results into something that improves business performance.