I don't know enough about FB's realistic position, but it is theoretically better positioned than specialized dating-app companies to provide a better matchmaki

I don't know enough about FB's realistic position, but it is theoretically better positioned than specialized dating-app companies to provide a better matchmaking service. Specialized dating services fail to provide value to their users once they are no longer in the dating market, whereas FB can continue to get involved in its users' lives post-dating, and arguably moreso when they experience a lifestyle change. For this reason, there is more room for the incentives of FB and those in the dating market to align, and so I welcome this.