I agree that their intentions are good. I guess what I'm really saying is that I can't relate to them. I understand it intellectually, I just can't quite see th

I agree that their intentions are good. I guess what I'm really saying is that I can't relate to them. I understand it intellectually, I just can't quite see things from that perspective. > I do think that this company can be a net force for good in this world (easier to believe at Google than at Facebook). But I don't want it to do bad things, and if I damage the brand publicly, the company will still survive, but will think twice about doing something like this in the future since they won't be able to just contain it internally. That's the thing, at least for me - if you believe the company is not currently being a net force for good in the world, then I'd be contributing to something that is a net force for evil. Even if I believed that could be changed in the future, I couldn't do that. It's the difference between utilitarianism and deontology.