I haven't read all the comments in this thread but I do agree with the idea that this _could_ erode trust even more, ultimately being one of the 1,000 cuts that

I haven't read all the comments in this thread but I do agree with the idea that this _could_ erode trust even more, ultimately being one of the 1,000 cuts that causes their death. I don't see a big problem with it in general or in the short-term and it's something that's been thrown around for years: why doesn't FB do dating? In reality, you nailed my experience with dating apps (self + friends on them). Every single person I know uses multiple since the source of a date does not matter to them. They just want what they're looking for. The cost to use an app is so low and context switching is easy enough. And everyone hates on some or all of them...and continues to use all of them. Many of the non-tech people I meet in real life don't even know the difference between an app and the mobile web. They know interfaces well enough to get the things they need done, done. FB already has the social layer and lots of other data, so I don't foresee this as a terrible idea. Seems more like a small bet.