> which isn't beneficial or desirable to consumers? Why? They're paying moneys through conversions, which is a pretty significant commitment and proof of its u

> which isn't beneficial or desirable to consumers? Why? They're paying moneys through conversions, which is a pretty significant commitment and proof of its usefulness. You can argue that there's no real incrementality here, but I can tell you that at least half of ad revenues in general very likely have causal relationships from my observation.