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I don’t get their strategy. Why are they patching on to Facebook like this? Would this dating feature not be better strategically in Instagram? Facebook is rott

I don’t get their strategy. Why are they patching on to Facebook like this? Would this dating feature not be better strategically in Instagram? Facebook is rotten in the minds of users but IG is not yet.

buro9 7y ago
Dating makes money, Tinder is successful, so Facebook are leaving money on the table... or worse, letting someone else take the money from the table... if they don't do dating. Of course, the pool of potential people you can date is "those on Facebook", so that's hilarious and compounds existing problems with echo chambers.
- jsjw7sbw 7y ago
  I would love a date people NOT on facebook app.
  - magduf 7y ago
    What about people like me, who have a FB account but never really do anything with it? The only things I use mine for are 1) using FB Messenger (lite) to communicate with some other people who use that, and 2) selling some of my crap on FB Marketplace.
- marcusjt 7y ago
  IMHO it's not about Facebook directly making money from dating subscriptions, it's about getting back a chunk of the user engagement that Facebook has lost to dating apps, i.e. adding dating gives users another reason to stay in the Facebook app, helping Facebook stay relevant in their lives (and spend less time in other apps), plus of course increase session durations & other positive metrics which help company reports, and ultimately derive income by showing more ads to users, likely within the dating experience itself (eventually, if not intially).
AgloeDreams 7y ago
That is exactly why, FB is private. IG is cool and public, lots of people don't cross the two and tinder is in with the younger crowd. They are betting on this helping FB rather than driving the feature. FB knows that anything they make will be used by millions so at this point they are playing a different, longer game to try to drive general social impression. They know they are the default for a lot of things. Facebook's primary concerns and biggest fears are towards the impression of the company, privacy and 'cool' factor with the young crowd.
bitbuilder 7y ago
If you read the announcement, this is already pretty tightly integrated into IG, assuming you link your IG account to your Facebook Dating profile. Of course, that means you probably need to have a Facebook profile. And in that regard you have a valid point. Nowadays I'm pretty certain that most of the types of people I'd want to connect with have dropped their FB profile but still maintain an IG profile. But I suspect we underestimate the number of people who are still quite active on FB and have maybe only heard of IG. The older, less tech savvy social media users out there still want to date too.

buro9 7y ago

Dating makes money, Tinder is successful, so Facebook are leaving money on the table... or worse, letting someone else take the money from the table... if they don't do dating. Of course, the pool of potential people you can date is "those on Facebook", so that's hilarious and compounds existing problems with echo chambers.

jsjw7sbw 7y ago
I would love a date people NOT on facebook app.
- magduf 7y ago
  What about people like me, who have a FB account but never really do anything with it? The only things I use mine for are 1) using FB Messenger (lite) to communicate with some other people who use that, and 2) selling some of my crap on FB Marketplace.
marcusjt 7y ago
IMHO it's not about Facebook directly making money from dating subscriptions, it's about getting back a chunk of the user engagement that Facebook has lost to dating apps, i.e. adding dating gives users another reason to stay in the Facebook app, helping Facebook stay relevant in their lives (and spend less time in other apps), plus of course increase session durations & other positive metrics which help company reports, and ultimately derive income by showing more ads to users, likely within the dating experience itself (eventually, if not intially).

AgloeDreams 7y ago

That is exactly why, FB is private. IG is cool and public, lots of people don't cross the two and tinder is in with the younger crowd. They are betting on this helping FB rather than driving the feature. FB knows that anything they make will be used by millions so at this point they are playing a different, longer game to try to drive general social impression. They know they are the default for a lot of things. Facebook's primary concerns and biggest fears are towards the impression of the company, privacy and 'cool' factor with the young crowd.

bitbuilder 7y ago

If you read the announcement, this is already pretty tightly integrated into IG, assuming you link your IG account to your Facebook Dating profile. Of course, that means you probably need to have a Facebook profile. And in that regard you have a valid point. Nowadays I'm pretty certain that most of the types of people I'd want to connect with have dropped their FB profile but still maintain an IG profile. But I suspect we underestimate the number of people who are still quite active on FB and have maybe only heard of IG. The older, less tech savvy social media users out there still want to date too.