If you can spend 1 million in year 1 to acquire a customer who pays back 3 million over the next five years, that’s a good investment, but you’ll initially book

If you can spend 1 million in year 1 to acquire a customer who pays back 3 million over the next five years, that’s a good investment, but you’ll initially book a loss. Enterprise sales is expensive, but the contracts are very large and long-term.