4 ms·

How long until the novelty of seeing your friends' "Likes" wears off? If it's the ultimate advertising platform, where's the money?

• phlux 16y ago
  The money is going to come from, and is already coming from, the fact that advertising on facebook has already been permeating other media and mediums. On several commercials on TV this last weekend I saw name brands that I knew who, instead of listing their .com, listed simply their facebook URL instead. This is seen in print now too. So the scary aspect of this is that advertisers are already seeing facebook as the platform -- and this is due to the ridiculous amount of personal interest data, and further, connections between people and interests. (e.g. the number of people in your network that all like Burton Snowboards etc.) For me, I refuse to have a facebook account for many many reasons, not the least of which is that I find advertising to be nothing more than Thought Pollution.