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It seems unlikely that they are making more profit per licensed set because they are likely having to pay a cut to a third party (for example, Disney gets a cut
by jonathanlydall 7y ago
It seems unlikely that they are making more profit per licensed set because they are likely having to pay a cut to a third party (for example, Disney gets a cut of each Star Wars set sold).
So if their license free sets sell better, then it would stand to reason they make more profit off of these.
- deleted 7y ago[deleted]
- varjag 7y agoAnd a licensed set often has to amortize the cost of tooling made specifically for it.
- jacquesm 7y agoLEGO is very good at recycling shapes in different colors as special parts for sets. The biggest tooling costs are in the minifigs for special sets, those are almost always there because custom minifigs are an easy way to make a set unique. That way you drive sales because people can't make the set from loose parts.