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Where's the line in "looks like LEGO trademarks"? There are lots of brick systems out there and they all look somewhat similar to Lego.
by martin_a 7y ago
Where's the line in "looks like LEGO trademarks"? There are lots of brick systems out there and they all look somewhat similar to Lego.
- kuschku 7y agoLEGO sells clothes with a 3D 2x2 brick, isometric projection, looking at the corner, red, with the lego text on it. Which looks – except for colour and number of studs — exactly like the Held der Steine logo. Held der Steine then tried to trademark it not just as logo for youtube, but also with the explicit purpose to sell merchandise, such as clothes, with it. At this point, the trademarks conflict. The law, being horribly written, requires one of the trademark holders to either license from the other, or give up the claim. As Lego wasn’t gonna give up their claim, and Held der Steine wasn’t gonna license their logo, there weren’t exactly few options left. It’s a similar situation as with Apple vs. Apfelkind a few years back. A german store which used a silhouette of an apple as logo, which was fine. Until they tried to trademark it, not just for their store or for clothes as merchandise, but also for electronic products.