> For 30 minutes they played the sound of cat and dog food adverts on loop. I feel like this could’ve been more similar to what was being suggested, adverts or

> For 30 minutes they played the sound of cat and dog food adverts on loop. I feel like this could’ve been more similar to what was being suggested, adverts or background TV/radio isn’t what any ad-driven telemetry is going to be interested in. Definitely not discounting the research, just seems like this element could’ve been improved.