LEGO is doing very well and spending a lot: https://www.bloomberg.com/news/articles/2019-06-28/legoland-operator-merlin-to-be-acquired-in-6-1-billion-buyout htt

LEGO is doing very well and spending a lot: https://www.bloomberg.com/news/articles/2019-06-28/legoland-operator-merlin-to-be-acquired-in-6-1-billion-buyout https://www.bloomberg.com/news/articles/2019-06-28/legoland-... As a parent I don’t see many competition for LEGO: Duplo for toddlers, LEGO for kids, Mindstorms to teach kids programming, Technic for older kids. No soldering needed and can be used in relatively small apartments. And quality is a big topic here - LEGO uses molding equipment with pressure sensors, so they all bricks are the same. Cheap knockoffs frustrate kids, because every brick is different and sometimes one can’t join them at all. And you can build anything you want with couple sets since LEGO provides all the instructions online!