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I don't see anything saying they can't play ads? They can even target them without having to collect any info. If you are watching a kids video its pretty obvio
by baroffoos 7y ago
I don't see anything saying they can't play ads? They can even target them without having to collect any info. If you are watching a kids video its pretty obvious an advert about toys or kids games would be relevant.
- ehsankia 7y agoThat's true, it will still play ads, but obviously non-targeted ads are not as lucrative (an adult watching a Minecraft video doesn't care about toys), therefore, there will still be a non-negligible hit in revenue. If the difference was negligible, why would Google spend so much time developing targeted ads?
- baroffoos 7y agoThe adult watching kids videos is something I did not consider. Target ads are useful for adults because their wants and needs are far more diverse. Only a fraction of adults are interested in buying a circular saw so targeted ads are needed but for kids you can put a pretty safe bet on the fact that a lego advert on a kids show will hit the correct audience pretty spot on.