Toys R Us charged higher prices because they were offering a shopping destination, something closer to Disneyland than Walmart. Their customers knew their price

Toys R Us charged higher prices because they were offering a shopping destination, something closer to Disneyland than Walmart. Their customers knew their prices were higher but shopped there for the experience. They didn’t last forever, but they did last much longer than their competitors like KB and Playco that had lower prices but a more ordinary shopping experience.