Ideally, you want a "cool" webapp that can provide an entry into a viable market. The "cool" part gets you noticed among early adopters, who talk you up until y

Ideally, you want a "cool" webapp that can provide an entry into a viable market. The "cool" part gets you noticed among early adopters, who talk you up until you get noticed in the marketplace. Because there is some cost in getting into those marketplaces - you have to set up booths at trade shows, or get PR in industry specific publications. "Coolness" can reduce those expenses or help you get partnerships or funding.