And I'd say the opposite. My grandfather just wanted ads gone; user experience isn't even on his radar. I've seen the thesis you've presented here before, and w

And I'd say the opposite. My grandfather just wanted ads gone; user experience isn't even on his radar. I've seen the thesis you've presented here before, and while it sounds plausible, I don't think it's as cut and dried as it seems. People really do hate ads. We're inundated with them, constantly. Low grade psychological assault, at all times. I don't blame people for wanting a respite.