Mind sharing which company you work for? I'm interested in scaling contextual, privacy-focused publisher targeting solutions. On the PG/PMP side, the usage is

Mind sharing which company you work for? I'm interested in scaling contextual, privacy-focused publisher targeting solutions. On the PG/PMP side, the usage is obvious, but I'm also curious what it will take for publisher-provided data to be trusted in the open exchange environment where historically advertisers and DSPs have tended to not trust the publisher-supplied categorization.